On 30 September Tony and Toni Ralph made Lenard’s history when they integrated a Lenard’s franchise into their successfully established South Burnett butchery.   

Facing tough competition from other local butchers, Tony and Toni conducted research to find a point of difference. When Lenard’s approached the couple with a proposal to take on a Lenard’s franchise, the Ralphs found this to be the perfect solution.

“Once we had visited a couple of existing Lenard’s stores we were sold. We knew that with the strength of the Lenard’s brand behind us, we could capitalize on the growing value-added chicken market and position ourselves as a one-stop-shop for all South Burnett residents’ fresh meat purchases.” Tony said.

Lenard’s Founder Lenard Poulter, is excited about the potential of this new Lenard’s concept.

“This is a great new concept and an exciting new opportunity to expand the Lenard’s brand. Any butcher looking to take back market share should consider this concept to piggyback off the national strength and popularity of the Lenard’s brand.”

“Tony and Toni Ralph are fantastic butchery operators and we are so pleased with their decision to be the first to enhance their offering with Lenard’s products.” Poulter said.

Shoppingworld Butchery was opened nine years ago, and has built a solid customer base by offering supreme customer service, and the highest quality of products. The butchery offers fresh and value added meat products using locally produced chicken, lamb and pork and beef grown on their own farm. The store also offers a popular range of smoked products.

The Ralphs are looking forward to introducing their new and improved offering to the residents of South Burnett.

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It is Lenard’s unique value-adding concept that has ensured the Lenard’s system is growing rapidly. Lenard’s sells over 13 million chickens per year and has served more than 130 million customers since the first store opened in Queensland in 1987. Today, Lenard’s employs approximately 2,000 staff in 180 franchises across Australia.

For more information or interviews please contact:

Red Agency
Prue Leng – Account Manager  
(07) 3837 3874 
Prue.leng@redagency.com.au  

Lenard’s
Katie Truscott
(07) 3100 7818
Katiet@lenards.com.au